Myvouchercodes. An App that gives you geo-located vouchers and now allows restaurant bookings. Smart.

Forgive me but this is one of those things which I think is clever and always generates the reaction, "hasn't that been done?". Seemingly not.

Myvouchercode claim it to be a UK first.
Founded by Mark Pearson (you might have seen him on Secret Millionaire), he's funded the business on its own, without external funding and retained 100% of the equity.

It has just added a restaurant booking ability within its GPS location based, voucher saving, smartphone app. So now where you're out and about, you get vouchers that are directly relevant to where you are and the ability to book.
Location based vouchers AND location based restaurant booking.

It gives their 500 restaurant customers more business and their app users, better relevant content. So say you're in town (or a town you don't know very well), you look at the local restaurants, see a voucher and you book one there and then. Nevermind just availing of the vouchers as normal. Their clients include Gap, Warehouse, Yo!Sushi and Argos. This will help drive that client base.

Easy to use, easy to book and it's getting about 5,000 downloads a day. I'm not surprised. 

I blogged before about 'Deal Fatigue' here http://streamabout.blogspot.ie/2012/08/groupon-pioneer-of-coupons-online.html

To me this isn't in that category and in fact, brings the whole deals business a step along the way. Furthermore, it's one useful geo-location based App which people won't resent. Whilst we don't like people to know where we are at any given time, this one makes sense and will be more acceptable.

It shows the power of innovation.
A good App is hard to find. 
Here's one.