Tuesday 26 May 2015

Twitter to buy Flipboard?

Twitter is in talks to acquire Flipboard valuing it at circa 1 Billion USD.

Mike McCue who started Flipboard was of course, a Twitter Board Member until he left to do Flipboard and generate about 50 million USD a year in Revenues. 

It's excellent too, Flipboard is one great brand but struggling to generate new users. Notably too, since it's no longer automatically pre-installed on Samsung phones.

What it does is a news reader, allowing the user to nominate news feeds they want and get them in a very stylish format which they "flip". Beautifully actually.

It also has video ads and it's hard to see how it fits into the vision of Twitter. Except this. Mike McCue will probably come with it.