Ad of the year.

Ad of the Year? 
That'll be John Lewis. Again.

But it's for Home Insurance (which is one tough nut to break, trust us) featuring Elton John's 'Tiny Dancer' from 'Madman across the water' which is a classic Album by the way.

Script, Concept, Performance, Production...it has it all, pure and simple.

And John Lewis keep doing it. Or should we say, 'Adam&Eve DDB' do. Straight outta London, goes straight global. One big result for a Home Insurance commercial.

Hats off from us and yep, we're all former Agency people so we know just how tough that was. Magic. 

John Lewis. Another piece of beauty for Christmas.

Ah look, what can you say. John Lewis just do it better year after year. Or should I say their Agency - Adam&Eve DDB. But also the Client has to be having a role here because you just couldn't get this brilliance year after year otherwise.

With an Oasis track too.

Can't think we've seen anything better in a long, long time. 
It's just outstanding. 
To Absent friends. 

Tiny Dancer....

Magnificent.

John Lewis does it again. And again and again.

And whilst we're talking about Christmas Retail TV Ads...there's always John Lewis.