Following Facebook's Q3 Earnings call that showed Video views up to 8 Billion a day (from 4 Billion in April), Snapchat isn't far behind.
According to The Financial Times, Snapchat reports 6 Billion video views a day. That's pretty impressive especially in their young, affluent demographic and up x 3 since May.
They have circa 100 million daily active users on Snapchat and frankly, recent remodelling of the App has made it look pretty good. Sky News and sports on snapchat deserve worthy mention in the Discover piece - it's all pretty smart. They will generate about 100 million usd in revenue this year too.
Streamabout have placed video on Snapchat too as part of a Bank recruitment drive and it showed good results.
Online video is growing (+38% expected this year in the US) and these numbers confirm the explosion. Something we know very well.
On the Advertising Revenue side, it looks like Facebook and Google are hoovering it up leaving 'second tier' companies such as LinkedIn, Yelp, Twitter (who's shares fell -26% last Tuesday) and even those less established like Snapchat/Vine, finding it hard to make Ad progress.
Those second tiers are showing time and again, that their Ad revenue is growing, but slowly and too slowly for investors.
The dominance of Facebook and Google is more than likely, to continue and so that 'gap' will widen.
In 2014, both Google/Facebook had more that 30 Billion US Dollars (60%) of the 49 Advertising Billion spent - that's dominance. Which is why those other businesses need to move into niches - as LinkedIn has done for recruitment - for as long as Facebook/Google have the largest audiences (over a billion users a month) they'll always get the Ads.
Video too is where the Ad growth is and Google's YouTube is well positioned whereas for others, their video offerings are unclear and poor.
Of course too, these shares of tech companies are particular high, so one bump in the road causes real pain. Investors won't wait.
But even so, that Ad revenue gap will widen in display advertising between Facebook/Google and the others. Now, that's a problem.
