Showing posts with label ad revenues. Show all posts
Showing posts with label ad revenues. Show all posts

Thursday, 23 April 2015

Facebook Q1 Revenues disappoint. Why?




You don't often see Facebook struggling at bit, but after their Q1 numbers, they are. A tiny bit.

3.54 Billion usd in revenue was slightly below expectations; mobile ad revenue represented a staggering 73% of ad revenue; 1.44 billion active monthly users with 1.25 billion on mobile, that's up +24% year on year; but margin dropping to 26% from 43% and that's a huge drop.

So the stock has slipped (-2%) largely because of a slow down in revenue coupled with a drop in margin.

Still, 3.54 Billion Dollars a quarter can hardly be called anything else other than a massive success.