Tuesday 26 August 2014

New BusinessInsider Report. Video Ads replacing TV.

Video Ads are growing faster than any other medium according to a new report from the reliable BusinessInsider. It is exploding.

Not only that, they're replacing TV and have the highest click-thru than any other digital format.

As TV declines by circa -3%, Video Ads are growing +100% year-on-year and will reach 5 Billion usd by 2016 (from 2.8 Billion in 2013).

That's much faster than any other form of digital display as the medium attracts more advertisers. Programmatic buying, RTB is also driving their usage and viewability as well as new video platforms.

This is simply part of a story of an ongoing trend that sees Video online becoming the new advertising driver. They're becoming easier to find (YouTube is the second biggest Search engine after Google), easier to share and more engaging than a traditional 30 seconds of TV commercials. 

They're also much lower cost delivering a full mediaplan significantly (-70%) less than a TV expenditure and delivering higher audiences with full analytics regarding reach/frequency.

They do more, for less.

You'll get the report here 

But you'll get video ads from Streamabout.

Monday 25 August 2014

Twitter, Ferguson and the future of News.

The USA Ferguson riots again highlight the role of Social Media, notably Twitter, in news.

The news of the shooting first appeared on Twitter, long before any Media arrived and was well tweeted before any coverage. Equally too, people shared pics and video of armed police, tear gas and so on, assuming the role of traditional TV news. In fact, Social Media activity became the news story in itself.

A greater proportion of black people use Twitter than white with some 22% of African Americans on Twitter according to The FT. This shoots to 40% of 18-29 year old African Americans versus 28% of young white people and Jack Dorsey (twitter founder) was a presence at the protests.

He in turn used his Social Media to further the stories and the images.

Interesting too, that law enforcement were slow to get behind the Twitter stories and to utilise it for themselves. When you don't, you lose control of the story and they did.

The use of Social Media in news is now so prevalent that it's hard to see the traditional provision of news crews at scenes with reporters, as adding anything to the story. They even get there late, compared to the immediacy of Social Media.

Perhaps we need to re-think that?
Perhaps what's needed is an army of Twitterers available to report reliably and immediately for news.

Ferguson has shown us that we are moving into a new game.