YouTube Top Videos of 2012 just in. The New York Times Presidential debates does really well. Nice to see Newspapers take on the TV Broadcasters and win!

YouTube has just announced its highest video ratings for 2012 which are interesting when compared to Google's Top 10 announced last week-ish and reported here http://streamabout.blogspot.ie/2012/12/google-releases-its-top-search-terms.html

They are different - Whitney was number 1 on Google but Gangnam Style and Hurricane Sandy do well in both. Felix's Red Bull Jump did well on Google too. But the results generally are different.

So what I think that means is that Google search is not used for YouTube video. If you're looking for a video, you go to YouTube and use their own search...or so I suspect. 

70,000 hours worth of news related video was put on YouTube every 2012 day! 

The "exploding substation" video got over 4 million views in under 24 hours, the highest viewership.

During the US Presidential Election, Videos tagged either 'Obama' or 'Romney' were viewed 2.7 billion times during that election. Think you'd ever get that on TV viewing? Not a hope. And YouTube is free.

The debates themselves, drew in 27 million views on YouTube and The New York Times debate video got 13 million views alone, making it their biggest channel video ever. Isn't it great to see a newspaper going into TV in such a big way? Good for them.

350,000 Syria Protest videos were uploaded, and watched, over 200 million times. 8 million people watched Felix make his Red Bull Jump LIVE - now isn't that like TV? Except it's 100% better and far more effective - yes, because it's one-to-one, personal. Not like the "TV snacking" with 40% of viewers having a computer screen open at the same time.

Gangnam Style was the top trending video of 2012. Pity.

The Weather Channel's 70 hour live stream coverage of Superstorm Sandy had 13 million views.

These are extraordinary numbers.

They must frighten the life out of traditional TV Broadcasters (assuming they care or know, which I doubt) and open up opportunities for people involved in video trying to get their own channel going.

YouTube is really developing as a medium delivering huge, unbelievable audiences, without the cost.

Oh yeah. My YouTube Video of 2012? 
17 million views and 7 months later it was the Harvard Baseball Team "call me maybe" which started a whole trend of these types of videos to that song. 

That's it on the top of this. 
Smile.

NBC, The Olympics and the way brands can easily lose control on Social Media.

One of the real issues around Social, is the loss of control you have for your brand. When you get it wrong, you have critics everywhere and even anonymously, who will spread that criticism far and wide and quickly. It can destroy you overnight.


You have to be real careful.


I was also looking at YouTube and note the amount of brands that keep their comments open. In other words by letting anyone comment on their channel. Abercrombie + Fitch do that.....and more of that later. Equally Irish national brands are leaving themselves open to libel.


But firstly NBC, one of America's largest broadcaster who made the news recently when they divorced from Microsofts online joint venture MSNBC
http://www.blogger.com/blogger.g?blogID=4671466363911057753#editor/target=post;postID=3087600761229729716

What's happened to NBC to begin a tirade against them was the Olympics Opening ceremony. They seemingly promised to stream it live and didn't. Secondly they did stream USA swimmer Ryan Lochte but on a delay...however people thought they were seeing it live (it's more expensive to show programming live). So you're watching the man swim live (you think) and then you start getting the result texted to you?


That race also featured US legend Michael Phelps (coming in fourth) but witholding it from live broadcasting because they felt they could make more ad money by showing it later, is unforgiveable.


They didn't show Kobe and the USA dream team basketball opener beating France (but way too close of a game I thought?) - instead opting to show Women's cycling.


One reason, apart from just poor planning, is that by carrying key sporting moments at prime times rather than "live", they generate more media advertising. Old media rules not suited to a new world.


The coverage on their website + Apps has no commentary either which for most of us, without a clue who's good in the 100 metres or the Dressage, is fairly useless. If ever commentary was needed, it's at The Olympics.


The hashtag that has been set up is (hash)nbcfail.


NBC Producers are going onto the hashtag to answer the critics but frankly fruitlessly. Piers Morgan, UK "Larry King" chat show host, was one of the Twitter critics, complaining about not being able to see the opening ceremony.


Promises unkept is the problem and that does not go down well on Social Media.


Without a doubt, only three days in and NBC has already lost its Olympic audience. As well as breeding a new groundswell of critics. YouTube is also fundamentally that platform too - if you allow comments.


This is the infamous 10 million Abercrombie + Fitch "Call me maybe" video (yeah, I know and no I'm not). If you look into the recent comments, they're pretty worrying - definitely sexist, probably racist and certainly homophobic. Abercrombie + Fitch is taking a chance here on their channel on YouTube allowing unmoderated comments.

Critics will use Social media freely and my great friends at Irish broadcasting, should watch their YouTube channel. All you need is one little bit of libel and it could prove expensive.


Social Media means you can lose control of your brand and endanger it long term.


NBC are learning that in what should have been their flagship week.

(Update Today- Techcrunch, the influential blog, have started a campaign to ask people not to watch The Olympics on NBC. http://techcrunch.com/2012/07/28/please-dont-watch-nbc-tonight-or-any-night/ . It gets out of hand so easily...)










(And a better hetreosexual version of call me maybe that started the whole thing. Well, you know, just for balance.

Or The Miami Dolphin Cheerleaders....it's going on and on and on....)