Apple is 40. Today.

Apple turns 40 today. Yep, it was April Fool's Day, I eh, kid you not.

Now employing nearly 150,000 people and with a value of 700 Billion usd, it's been a long road.

Steve Jobs and Woz met in 1971 but it was in 1976 that they launched Apple1, 50 of them, which 'they' built by hand. 

If you still have one, it's worth about 400k usd today. It was launched to their pals at The Homebrew Computer Club in Palo Alto. 

1977 they launched Apple2; 1978 the external floppy drive; 1980 The Apple3 and went public.

In 1981 Jobs became Chairman; 1983 was the launch of 'Lisa' and John Sculley joined.

1984 was the famous commercial which Jobs originally voiced and then replaced with Richard Dreyfuss; 1985 was when 'Lisa' was dropped and Jobs left.

1987 Woz left; 1989 was the first portable (Mac book); 1991 it launched Quicktime; 1997 Jobs returned and the famous partnership with Microsoft; 1998 was the Imac; 2001 Itunes and the Ipod; 2006 The MacBook Pro.

2007 The Iphone; 2008 The Macbook Air; 2010 The Ipad; 2011 Siri and ICloud.

In 2007 Jobs resigned and Tim Cook took over with Jobs dying that October at 56.

Since then, the Ipad mini in 2012, Beats in 2014 and the Apple Watch.

Long story, great company based entirely on one word.
Innovation.

Jan 24 1984. Steve Jobs launches his personal computer. The Apple Mac.

In 1982 a young Steve Jobs started developing a personal computer with a graphical user interface with 'Woz', Steve Wozinack. He is often the forgotten genius.

2 years later, The Mac was launched with a very famous, masterpiece commercial called '1984' shot by Ridley Scott (who had just completed 'Blade Runner' 2 years earlier).

Conceived by Agency Chiat Day and shown in The Superbowl break (during the 3rd quarter on January 22nd). A 900,000 usd spot which then, was huge. It clearly targeted "Big Brother" IBM and perhaps the most influential commercial ever, along with Hegarty's "Grapevine" Levi's commercial. '1984' was only aired one other time on TV so that it qualified for awards.

It borrows a lot, if you ask me....from Fritz Lang's 'Metropolis', a movie I strongly urge you to see. That's not to take away from it one bit. It did exactly what it needed to do and still is in line with the 'Think Different' concept. Individuality. And I personally think it's world class, have no doubt.

The Mac came with 128 kilobytes of Ram (it was known as the 'Mac 128' or the "thin Mac"), a floppy drive (!), a mouse, Black and White screen, and with MacPaint/MacWrite and later, MacOffice as the software. A beige case, a handle on the top to make it easy to lift and sold at 2,500 usd. It was convection cooled (rather than by a fan) because it was quieter - a Steve Jobs marketing decision. You can see him present it on Jan 24 1984, on the video at the top of the page.

And it talked! Briefly. A truly world changing day.

Happy MacBirthday.