Friday 30 October 2015

Numbers Down for Republican CNBC Debate. But still a record!

The Republican Presidential Debate of Wednesday, gets lower viewer numbers for CNBC.

14 million viewers on average.....but that's down on the previous Fox debates of 23/24 million. CNN's Democratic Debate got 15 million+.

Still, it broke CNBC records. 
It was their most watched programme ever.

They had sold out airtime at 250k usd for 30 seconds. Good value? Absolutely on any cpt basis. Just looking at online activity and notably YouTube views, seems to be pretty low.

But there again, it was pretty dull....except for this 'cage match' bit....

What we're listening to. Oldfield's Tubular Bells.

There's a super documentary going about, showing the making of Tubular Bells in 1973. Well worth a watch and you'll see it an the end of this (BBC).

A shy 19 year old, Mike Oldfield, created and played (pretty much) the whole Album (which has no vocals except Viv Stanshall announcing the instruments) around basically, one tune. 

The instruments were layered over an 16 track (!) in a place called 'The Manor' which Richard Branson used as a "hot bed" for musicians. John Cale, The Stranglers recorded there and indeed, Van's 'Wavelength' but it has been closed since and now a country home. 

The Fender Telecaster using by Oldfield, had belonged to Marc Bolan and in fact, the Tubular Bells he used, had been left over from a John Cale recording session. Betcha' didn't know that! 

Of course too, what made the Album infamous, was that it was the first big break by Richard Branson's new Virgin Records (catalogues as V2001) although the documentary makes clear, our Richard wasn't exactly a big music head, just a businessman. 

It was infamous too, that snippets (the piano solo) of the Album were used in The Exorcist Movie.

Oldfield performed it at the UK 2012 Opening ceremony for The Olympics but he was never a big live performer even when the Album came out. Now 62, he still comes across both as a nice bloke and hugely talented. The "Fame thing" got to him and he never really duplicated the success but then, how could you. 

The Album nearly went into obscurity. It was released for a year and becoming forgotten before Sales started to take off and sell it did. Massively. 

Really nice addition to any record collection and great music in an Office, or anywhere. That's not to denigrate it one jot - it is a gem. 

Streamabout people loved it anyway....the opening just sends you off.

And here's the doc. If you've time, you'll enjoy it....

Thursday 29 October 2015

Digital Advertising, Digital Video marches on as Traditional Media doesn't. Sea Change.

Not that it will come as any great surprise, but according to Business Insider, Digital Advertising is to continue its march - and change the face of Advertising/Media.

Mobile will show fastest growth +25%, Video Advertising will overtake Search (Yipee!) +22%, Social Media will grow +14% and of course Programmatic Buying will rise.

BUT, wait for it...... Traditional Media will remain flat until 2020. And that makes perfect sense because Digital delivers guaranteed Results, Traditional is 'hit and miss'.

There can be little doubt that Traditional Media is dying. And the practitioners of it, notably those who've been rubbishing Digital, will go with it.

A Sea Change. At last. 

Streamabout creates video and places it. Just a by the way......

Wednesday 28 October 2015

TV airtime Trumped.

Interesting to see that Politics is becoming good business for the TV networks...

CNBC has seemingly sold out its airtime for today's Republican Presidential Debate. 250k usd for 30 seconds, 5 times the usual rate and +25% more than the last debate.

They bring in about 25 million viewers although the Hilary Democratic debates only get about 14 million. 

Of course, there's one big factor for the Republicans.