Snapchat reports 6 Billion Video Views a day.

Following Facebook's Q3 Earnings call that showed Video views up to 8 Billion a day (from 4 Billion in April), Snapchat isn't far behind.

According to The Financial Times, Snapchat reports 6 Billion video views a day. That's pretty impressive especially in their young, affluent demographic and up x 3 since May.

They have circa 100 million daily active users on Snapchat and frankly, recent remodelling of the App has made it look pretty good. Sky News and sports on snapchat deserve worthy mention in the Discover piece - it's all pretty smart. They will generate about 100 million usd in revenue this year too.

Streamabout have placed video on Snapchat too as part of a Bank recruitment drive and it showed good results. 

Online video is growing (+38% expected this year in the US) and these numbers confirm the explosion. Something we know very well.

Video Ads UK Report.. They're marching on as the dominant Ad medium. 18% higher click-thrus too.

Video is becoming the dominant Ad display notably for mobiles.

According to a new Business Insider Report, US digital Video Advertising revenue will top 5 Billion usd this year. That's growth of +22% every year for the last 5.

It's replacing desktop static Advertising Display (currently 26%) forecasted to 40% by 2020.

Video Ads produced higher click-thru rates (CTR) than normal display ads. 18% higher.

Facebook, Instagram, Twitter have joined most media in offering new video display opportunities.

And viewability issues are being replaced by guaranteed video views.

So Video Ads march on.
You need to be involved in space with your campaign.

And yes, we create them and yes, we place them.