You'll have seen this.
The Lynx Effect Epidemic.
Newscaster in an almost Sky News Studio.
"It's an epidemic!" she reports.
Holds her earpiece to her ear (because a band somewhere did that) and yes...wait...breaking news!!
Over to our man on the steps of somewhere important with a French accent.
Actually he's in 'The EU' I kid you not.
"Yes!", he confirms "it's true!"
Now I feel I can comment on this because I worked on Lynx. It's Unilever by the way and it bothers me.
Bothers me?
Junk status.
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