There's no doubt about it, Apple's persistence paid off handsomely yesterday. In a US Court ruling, the most critical place for future business, Samsung were ordered to pay just over 1 billion usd in damages to Apple. Shaming Samsung in the process, it furthermore now allows Apple to go back to court and seek to have Samsung phones banned in the USA to start.
It also leaves the door open for Apple to pursue a number of other manufacturers of smartphones, which are based on the controversial Google owned 'Android' operating system. From now on, Android users may have to pay Apple a licence, which will ultimately switch users back to Apple because of that cost. In other words, Samsung and Android phones will no longer be as cheap as they are.
This will allow Apple to return to market dominance and absolutely right too. Samsung are shamed and the other loser here is Google.
Whilst Apple did less well in a Korean court (surprise surprise, the home territory of Samsung) where basically a court ruled they were both to blame, it is not in any way as relevant as the USA ruling and frankly, to be expected. The USA is the billion dollar market.
Everyone knows that the culture in Korea and the Far East, is engrained to simply copy stuff and resell it. It's just part of their DNA.
The USA ruling that Samsung copied critical features of both the Iphone and Ipad came as no surprise to the man on the street as anyone comparing the two devices, could see easily the copying. What happened is that Samsung copied Apple and then undercut the Apple price significantly and consequently, outsold the Iphone 3 to 1.
Copy them and undercut them - a typical philosophy of the Far East. Regretfully.
Samsung have killed Apple Iphone sales by providing similar phones at less than half the price. Like you'd expect on a street corner...
The fight began last year but only took the US jury 3 days to decide in what was a pretty clear decision in favour of Apple.
Yesterday the jury foreman said that the most powerful evidence of Samsung's misconduct were internal emails and reports among Samsung executives discussing the iPhone's impact, describing the difference between the iPhone and Samsung's earlier smartphones as the "difference between heaven and earth." The exchanges also suggested that Samsung executives felt the iPhone's features should be duplicated.
The jury also was persuaded by Google's warning to Samsung that its products were too similar to Apple's.
“Today’s verdict should not be viewed as a win for Apple, but as a loss for the American consumer,” Samsung said in an official statement. “It will lead to fewer choices, less innovation, and potentially higher prices.”
What?
This only serves to show up Samsung - they really don't see the issue in copying other people's work because it's a cultural issue. They think they can just go ahead and undercut the inventor to the supposed benefit of the consumer. Apple's statement got it right....
"The lawsuits between Apple and Samsung were about much more than patents or money. They were about values,” Apple spokesperson Katie Cotton told the New York Times. “At Apple, we value originality and innovation and pour our lives into making the best products on earth. We make these products to delight our customers, not for our competitors to flagrantly copy. We applaud the court for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right.”
Absolutely.
This is a victory for innovation and R&D. A victory for invention and for bringing new products to the betterment of us all and being rewarded when you do.
Good for you Apple.
Good for you Tim Cook.
You didn't give up.
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