Yep Lady Gaga. 20 million followers on twitter.
That's 8 million more than Barrack Obama (one of the Irish O'Bamas).
Or 20 million people who sought her out because they like her.
Dave McWilliams. Irish economist. 53,000 followers. Not that's more than the circulation of Irish national newspaper 'The Examiner' and growing. Good guy too.
If you paid Lady Gaga to tweet something good about your brand or even Dave locally, what would they charge because imagine what it would do? After all, the cost of them sending the Tweet is eh, zero.
If Gaga tweeted "I really like this handbag/drink/hotel" do you think you'd sell off it?
Are you kidding?
And more effectively than any traditional Ad campaign that I can think of.
And cheaper actually.
That's the power of social media.
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