Smashing piece of work in Cinemas in Germany.
Simple idea - all the best ones are - which got cinema goers to experience for a moment, what it's like to be homeless.
Cinema goers sat in a cinema, were given an old blanket and the air conditioning was turned down, getting colder and colder. As it was, they watched a promo Ad/documentary by homeless people, about what it's like to feel cold. Even colder than the shivering audience.
It's disruptive, guerrilla advertising and of course, they were asked at the end to make a donation including by text and QR code. Which they did. So would you.
Experiential marketing call it, but effective advertising it is. Not only in creating funds on the night but by bringing home to people an experience that they wouldn't normally.
Watch the video and think how easy it was.
Big ideas don't have to cost big money.
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