Instagram, remember? The Facebook 1 billion usd acquisition earlier this year, that had us scratching our heads? well, they've just exceeded Twitter for daily active users on mobile. Zuckerberg must be smiling.
Instagram is the photo sharing/retouching App which by using a selection of filters, allows you to improve your pics and give them a 1950's Kodak look. That angelic looking pic of Zuckerberg above, gives you an idea. And it's hard to make Zuck look angelic.....
Ideal for Facebook as a photo sharing Social site in part.
Instagram had 7.3m daily users in August according to Comscore whilst Twitter had 6.9m. Astonishing stuff.
In March Instagram had only 880,000 users so it's growing like crazy. That's under a million to over 7 million in 5/6 months.
The other side is that Instagram users spend more time on their site ("dwell time") than Twitter, so it makes the site more attractive to marketeers. Instagram mobile users spent over 4 hours (!) whilst Twitter users spent under 3.
Of course too, Twitter will do much better when you look at traffic from a website rather than mobile, but clearly, mobile is key. I had thought long term, Twitter was the ideal choice for mobile but frankly, after its nonsense in switching off API's, they deserve this. It's beginning to make Twitter look a bit old.
One reason Zuckerberg gave for what seemed like a ridiculous purchase of Instagram, was to engage users more on mobile. He's proved right. This level of engagement will result in Facebook revenue on mobile - exactly what they need.
So hats off top Facebook and to Instagram.
Staggering growth when we all said...well....it made no sense.
Except me!
(No, actually me included).
Instagram shows that you can show growth when you do it well.
Twitter shows, that when you mess with Social Media, you suffer.
Indeed, Twitter is now suffering massively from continual virus attack. Be careful if you get a strange message asking you to click a link. Don't.
Twitter is starting to stutter.
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