Tuesday 12 February 2013

President Obama to go live Thursday on a Google Hangout.



President Obama is to live from The White House on a Google hangout this Thursday, two days after he delivers his 'State of the Union' address.

Called a 'Fireside hangout' it will also be on The White House YouTube channel and allows live questions/interaction (on the basis that you've submitted your questions in advance that is). Nearly a quarter of a million people submitted questions last time in January which was the first smaller attempt. You can also vote on questions submitted by others so the best are the ones that get through to the broadcast. And of course, it integrates with Twitter live, something Obama has used before as well as LinkedIn.

It's not the first time, a January broadcast was, but represents The President using Social Media now as a standard to communicate. The White House has also invited its big Social Media followers to hang with them on Tuesday and watch the address together. Aaahh. Still, bit of a thrill to get access to The White House.

It's brave enough too, being live streamed and expect the audience to be very big but it also shows the democratisation of the Internet. The ability to use Social Media to connect with people and spread your political message.

Ireland and the UK are far behind this - yet. 
Great opportunity for politicos.

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