Obama Romney Town Hall debate last night didn't have the same Social Media impact that the first one did. Maybe because Obama seemed like a new man and it was all a bit "back to normal".
I stayed up until 4am watching it and in my book, Obama was well back on form and has put his campaign back on track. And in my view, this was the one he needed. The last debate will be too late to have an impact and traditionally, voters have pretty much decided by then. The only reason it comes into play if there's a screw up - otherwise, it desn't matter really.
Romney's reference to "binders full of women" got a big spike on Twitter and became Google's number 3 trending topic after "who is winning" and "live debate". Search for the words jumped 425%.
7.2m tweets were sent compared to 10.3m in the first debate.
The economy was the big issue with 28% of tweets, taxes 17%, foreign policy 16%, energy 13% and immigration 8%. 109,000 Tweets per minute at the peak which was when Obama had a go at Romney with "you're the last person to get tough on China".
It seems to me that the Social Media reaction was pretty stable, not too exciting and reasonable. Probably just that folks were "interested" rather than excited with a TV audience of circa 60 million.
In my view, that all points to Obama being back with a steady hand on the tiller. He didn't lose and probably just held his ground.
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