GetGlue. A Social network that's going to be big.

I've mentioned live streaming and the new power of youtube and the Love Film/Netflix drive to generate their own content before. It's all about the role of the web in new broadcasting and indeed, in delivering news to traditional publishers.

Now we have GetGlue (which we've actually had since 2008) driving forward with nearly 3m users (100m "check ins" during 2011) as a Social networking site purely about broadcasting content.

What GetGlue does is that it allows interaction (called "check in") of users about TV, Movies and Music in a social networking way. Largely on mobile, users talk about the entertainment they consume in a like-minded way. It partners with brands like HBO, 20th Century, MTV and Universal Pictures to name really, but a few of its 75+ partners. In turn it rewards users for their comments.


So the TV Guide for example, is not really tailored for your own taste and GetGlue gives you a guide that knows the shows you watch by giving you reminders/alerts but also lets you know when your friends are watching. Integration with Foursquare, also gives you friends locations. Clearly too therefore, it can give you recommendations and in so doing, push content to you on behalf of a broadcaster. That's a real change here and as more and more sites have users, they can talk to those users with relevancy.

It's a key change in the way the web is doing business. No longer do I need to go looking for content, it's coming to me and flipboard a clear another example of that.


Well funded (having raised 12m usd recently on top of other funding) they'll be able to offer more features - like sneak peeks/trailers and interviews as well as giving broadcasters back feedback on say, a pilot show.

It will have big brand appeal too as users in an "entertain me" mode, will be more willing to accept advertising messages. The content has huge Ad traction.

What it does show is a further opportunity in Social that brings users together albeit in a niche way, but does so succesfully enough to achieve high levels of funding. And you thought Social Networking was over?


GetGlue is a brand that's bound to be a success.
And a brand that's cool enough to be integrated into all broadcasting sites. It works for the broadcaster and it works for the user.

Social Media Day in the US is June 30th and one of the participants is Get Glue founder Alex Iskold. You'll find stuff about him on Mashable no doubt, after that.

(If you're still reading Mashable.
And that was last week's blog http://streamabout.blogspot.ie/2012_06_03_archive.html. VC's Mashable and how it can go horribly wrong.)

Have a good look at GetGlue.com and see something interesting....from the start. Or in other words, pre-ipo!


LASTLY, One Cry for help http://www.independent.ie/national-news/search-for-irish-fan-missing-in-poland-enters-third-day-3143935.html An Irish football fan is missing. If you pass it on, it might be the difference in finding him. Photo is on the link.