Tuesday, 3 November 2015
Candy Crush sells. For a sweet 5.9 Billion Dollars.
Candy Crush game maker, King Digital Entertainment is selling to Activision Blizzard for, wait for it, 5.9 Billion usd.
Activision makes Call of Duty (that's the excellent Call of Duty) and the deal pushes them to the top of interactive games.
Now they'll have half a billion monthly active users in 126 countries and Candy Crush is big on mobile (60% users are female) representing about a third of King's total revenue. It started on Facebook.
Needing approvals, it should go through early 2016 but just shows you how valuable online gaming has become.