'The Sun' UK newspaper has scrapped its paywall. Instead it's offering all of their website content for free following the appointment recently of Rebekah Brooks.
It's the biggest selling UK tabloid and has had a paywall since mid-2013 with over 30 million monthly unique visitors.
So clearly the view here is that subs aren't as lucrative as Digital Advertising opportunities.
By maximising viewers in taking down the paywall, they'll maximise digital advertising as Mail online have done. It's estimated that already it has brought in another 800,000+ viewers a day.
Lessons here....
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