Monday 26 March 2012

Google Classic Ad Campaigns. Volvo updated.

You may have been reading my blog about how Google are trying to bring classic campaigns into the digital age.


Coke is a great story - "I'd like to teach the world to sing" and you can read it here: http://streamabout.blogspot.com/2012/03/ad-agencies-have-future-thanks-to.html

Next up was a classic Volvo Campaign from 1963, "Drive it like you hate it" and it's here http://streamabout.blogspot.com/2012/03/google-show-ad-agencies-have-future-if.html

That story was about finding a man called Irv Gordon who had a Volvo with nearly 3 million miles on the clock.


What's happened since is they're updating Irv's story on his way to the 3 million miles. A great extension and posting the new videos. I love this. Watch these two journeys, if you are interested at all. The first one is called 'Perfume' - "it's not about getting to the 3 million miles, it's about the trips that get me to the 3 million miles" - love it.



The second is a journey to Luray caves. Beautifully shot and great storytelling for Volvo.




Ad Agencies take note. A campaign with real longevity online and not a banner ad in sight.

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