I know Ad Agencies don't yet get the power of online which is a pity.
Because instead of mourning the passing of advertising, they could use their talents in this new and far more exciting way. This is a time to get onboard.
Embrace it instead of rubbishing it.
So I was stunned to see this truly magnificent idea which frankly every Adman should see. You should read this here first.
http://www.nytimes.com/2012/03/09/business/media/google-remixes-four-classic-campaigns-advertising.htm?_r=1
It's a project created by Google in conjunction with an Ad Agency and some advertising legends to see if they could take classic ad campaigns, add a dash of online and make them better. In other words, bring classic advertising into the digital space.
So they took the Coke commercial created by McCanns and a Director called Harvey Gabor "I'd like to buy the world a Coke" (or "hilltop" as it was called) which I remember as a kid being glued to in 1971. And so was the world. It became a huge hit in 1973 for The New Seekers.
Now they wanted to see if they could add anything to it that might make it better and more "today" using online. And boy did they. Sit back, watch this and understand. It's 11 minutes but I promise you, you'll be amazed....
So Advertising has changed. For the better.
All we need to do is to apply the great talent in Agencies to prove it.
If you liked this I've an update on a Volvo campaign http://streamabout.blogspot.com/2012/03/google-show-ad-agencies-have-future-if.html
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