Facebook are focusing on Live content through their 'Facebook Live' streaming video product, showcased at The Superbowl.
It's about real time sharing and they're in discussions with Hollywood talent agents to get celebrities on board, paid of course. Celebrities will bring attention to the product and "live" (as it is happening) is well viewed. It's one in the eye for Twitter. And indeed, for google's YouTube.
Video on Facebook is showing staggering growth to now a 100 million hours a day being viewed and that growth has come over the last 6 months.
Add to that, the whole concept is to get Facebook into the broadcaster space - as they say, with 100 million hours of video a day, they've a Superbowl audience everyday. How's that.
Need video? Streamabout.com
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