Hulu Mounts a challenge.

Hulu, the digital video service owned by Disney, 21st Century Fox and Comcast, seems to be mounting a challenge to market leaders Netflix and Amazon.

Buying up content, such as 'Empire' and 'Seinfeld', their subscriptions (9m+ subscribers v Netflix 43m) are up +60% yoy and therefore viewing is up +85%. On foot of that, Hulu are looking to expand internationally and move from loss making into profit.

They are of course, late to that international market and face internal competition as Disney talk about their own streaming service (meaning content may no longer be available solely on Hulu), nevermind pressure from Netflix on pricing.

Still, it's a streaming market that's growing as 'cord cutting' becomes more likely from traditional TV as better online options emerge. Meanwhile, traditional TV broadcasters simply sit on their hands.....and keep delivering their own home content in a way that nobody wants.