Apple's new music streaming service is on the way and it's going to change ITunes.
Called 'Apple Music' it will compete with the likes of Spotify, Deezer and Pandora and will be all encompassing (radio and downloading including) probably costing about 10 USD a month and be pre-installed in the next generation of iphones (giving it instant market distribution).
Plus Apple's extraordinary cash reserves, will give it the marketing edge on competitors simply by outspending them (Spotify has 15 million subscribers - the market is circa 40 million subscribers currently).
Unlike Spotify, Apple Music will not have a free tier so either you're in or you're not but they're likely to bundle some free months are part of a signing up offer.
Streaming may of course, hamper the declining download market which in turn, will impact on the general music business. But Streaming has shown significant growth - it's what consumers want vis-a-vis downloading.
All coming in an announcement today.
But it's a big change for the way in which Apple are attacking music.
And a big change for artists too.
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