Google 'catalogs' (as in catalogue) launched in 2011 as an App for Android and Ipad, is now coming to the web.
It's just a great idea, straight out of the old world, but where catalogue readers can easily click the offer, look at it in more detail and of course, buy direct from the retailer. An interactive catalogue.
Now I know, it's hardly ground breaking, and not exactly the "new Facebook", but terrifically effective and taking something that's so long being part of marketing, into the digital age.
It's also just in time for Christmas and Microsoft have recently launched a similar product in partnership with 'glimpse catalogs'.
It's all part of Google trying to enhance the shopping element/experience of its brand. A nicely designed catalogue on ipad for example, is a pleasurable way to shop and browse plus with the power of Google search, online brands will want to be featured because the catalogue will be easy to find.
The design will allow you to mark products as "favourites" so as to return to them later or indeed, to share them on Social Media. It will also give you store locations, in case you want to visit in person.
Google will then earn revenue on a per sale basis or perhaps, per click because sometimes the sale will take place off-line.
Yet again a simple idea comes of age.
And there's lots of these old world ideas, that can be easily integrated into digital. It just needs a bit of thinking.
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