Thursday, 18 February 2016
Twitter drives online Video with 24 hour Video guarantee. Firstview.
Twitter, like everyone else these days, is driving online Video.
So much so, they've introduced a new format - 'Firstview' - giving advertisers 24 hour access to timelines with video. What it means is, that when a user goes onto Twitter in a 24 hour period, they'll see a sponsored video at the top of their feed.
It's the top spot, just one below an organic tweet, so it will be seen.
Only available in the US just now, but it's coming.
Video is driving Twitter.
Streamabout are driving Video.
We make them, we place them.
And Twitter wants them.