The Ashley Madison site hack, comes at a bad time for those who use it and for, Ashley Madison.
The hackers, called 'The Impact Team', were able to take profile information and credit card detail (as well as "personal" details) in a high profile hacking - but this is coming only months after Avid Life Media (Ashley Madison, Established Men, Cougar Life and others) announced a 200 million usd IPO in London at the end of the year.
The hack which took real life names, addresses is sure going to cause some embarrassment with an estimated 37 million profiles vulnerable but is likely to cause real difficulties for the IPO - probably rules it out completely.
The hack seems to be aimed at "punishing" the site for some problems with a 'delete all' button where users could delete their profile history forever at a charge of 19 usd - or could they? The hack seems to be trying to show that 'delete all' didn't happen.
The hackers say that if the site isn't closed, they'll release all the data and Channel 4 news, says it has seen some of that data as "proof'. Some of the names are seemingly, "high profile".......
What's really astonishing too, is that the "have an affair" site, had 37 million paying users to begin with. And that's only the second biggest site, behind Match.com
Will they publish the data? Unlikely we'd think, although they might release some juicy profiles to create a greater stir.
Life is short but if you're having an affair, use an alias!