Thursday, 11 June 2015
Apple to encourage Ad Blocking. Publishers worry.
Ad Blocking, which really hurts online publishers who depend on Advertising, just got easier.
It looks like Apple have just made it easier to block Ads on Ipad and Iphones through their new 'safari' browser release by allowing ad blocking extensions as an option.
Ad blocking is growing by over +70% a year with 144 million users in 2014. It's going to hurt Google and Facebook and will push publishers onto Apple's iad product in order to have Ads on Apple devices.
So basically, if Apple is bringing traffic to Ads via their Safari, they want a cut and encouraging general ad blocking is one way.
We'll see but, not a good day for publishers.