Tuesday, 12 May 2015
Apple are doing a car.
Apple is looking at doing a car.
Okay, it's a rumour but it's too much of a rumour not to be true (!)
The Fiat CEO has said it, we know of the secretive 'Operation Titan' at Apple, we know of the Tesla ambitions, we know there's a 'garage facility' in Cupertino CA, we know Apple are hiring engineers for robotics and we know Apple have talked about it - going all the way back to Steve Jobs.
And the tech industry are talking about it.
Perhaps Self-driving and/or Electric but definitely makes sense in the "connected car" market which will be the future.
There's a lot of work in that and a lot of cash. But as a car brand, Apple will be cool and immediately have a positive younger market.
So all of it makes sense.
You heard it here.