Monday, 13 April 2015
New Nielsen data shows TV viewing continues to decline.
New Nielsen data as published by Ad Age shows Americans still watch 5 hours of traditional TV a day (149 hours a month in fact). However, that's a reduction of -6 hours a month over the last year....
So what are they doing instead?
Watching more online video.
In fact in the last quarter of 2014, online video was up +3 hours a month year-on-year. A +38% increase. And they're watching more time shifted TV (recorded) than before, possibly skipping those Ad breaks.
And the switch to online is more noticeable in those lucrative 18-24's and you'll see from the above chart.
TV is losing audience, losing market share and consequently, must lose Advertising dollars.
Story and charts here