Monday, 13 April 2015

New Nielsen data shows TV viewing continues to decline.

New Nielsen data as published by Ad Age shows Americans still watch 5 hours of traditional TV a day (149 hours a month in fact). However, that's a reduction of -6 hours a month over the last year....

So what are they doing instead?

Watching more online video.

In fact in the last quarter of 2014, online video was up +3 hours a month year-on-year. A +38% increase. And they're watching more time shifted TV (recorded) than before, possibly skipping those Ad breaks.

And the switch to online is more noticeable in those lucrative 18-24's and you'll see from the above chart.

TV is losing audience, losing market share and consequently, must lose Advertising dollars.

Story and charts here