One of the oldest (and most effective) tricks in the Advertising handbook, is product demonstration.
You might tell us how good your product is, but showing us has real proof.
So top marks to Bobbi Brown Cosmetics for its 'Long Wear' eye cosmetics in picking extreme sports serious renowned athletes and show them using it. But using go pro cameras, it works and what's more it's product demonstration in a real lifestyle way.
And it's fun.
The only way this story could be told? Online Digital Video. streamabout.com