So the Christmas Ads have started then and we already have a winner!
This is going to be hard to beat.....
A classic piece of Advertising from Amsterdam's 'we are pi'.
Great copywriting, smashing kids voice and like any Dad out there, you just get it. And Lego is what the Dads buy ("When I was your age son....").
Dear oh, dear I just want to go home and do this with Jack (8) right now. Because it's a little piece of magic, not about the product itself, but rather about the benefits. I'll keep harping on about that as being key to good advertising.
Bang on the money magnificence.
This will sell Lego.