Friday, 5 July 2013

A stunning, magnificent creative idea in an online video for Honda. Beautiful, really.

Really lovely piece of work from Honda. "Let's see what curiosity can do" is an online video rather than a TV commercial per se and shows the heritage of Honda starting with The Honda 50.

It's a lovely piece of work given the massive difficulties this type of transitional video causes. It is tricky in the extreme.

It comes as no surprise to me that it was produced by Wieden + Kennedy London having produced the original "domino" Honda commercial. 

I was going to say that they're a traditional Advertising Agency but of course, they're not. They're a creative Agency which understand that good work is good work no matter where it is.

They also created the incredible Honda "grrr" idea which you can see on the link below. 

"Hate something, change something, make something better....." Inspired voice over/singer choice by American writer, Garrison Keillor ('Lake Wobegon Days' etc).!prettyPhoto. Inspired copywriting too. Ridiculously good. 

Nevermind their work on Nike, Tesco and others.

What makes this great though is its simplicity. Honda have a story to tell about where they've come from and where they're going and this tells that story in a visually interesting and entertaining way.

Magnificent really.