This is quite a simple video but it makes a point. Mobile is growing.
Shocking I know, because as you yawn, you knew that too.
RTE have said that Irish mobile penetration is 100%. No mean feat.
But you knew that too because you have one and so does everyone you know.
Mobile Adspend predictions for the US in 2012? 2.6 billion usd. Which means it's stealing big money from advertisers.
And why? Because it's targeted and engaging.
Mobile App development too is exploding (500,000 Apps on the Apple Store alone right now) and they drive usage.
Notably like Flipboard which I raved about yesterday on this blog http://streamabout.blogspot.com/2012/04/flipboard-what-every-press-publisher.html
Or Highlight http://streamabout.blogspot.com/2012/03/highlight-and-how-ill-know-all-about.html. Location based mobiling will become bigger than ever.
And we all know the story of Draw Something, launched in February and just sold for 200m usd to Zynga last month http://streamabout.blogspot.com/2012/03/instagram-apps-and-100000-dollars-in.html
That blog also mentions Instagram and what that does to make photographs beautiful so you can use them on the amazing, Pinterest. A mobile App that's helping to drive Social Media. http://streamabout.blogspot.com/2012/03/pinterest-pinteresting.html
(If you haven't been on Pinterest yet, don't waste another day. It's truly incredible - try pinterest.com/streamabout)
Researchers 'Forrester' reckons that the App market alone, will be circa 38 billion usd in 2015.
Equally the huge level of increased sales of Smartphones (who doesn't yet have one) allows the transmission of video, live streaming and all rich media.
In fact the mobile will become the closest personal feature you'll have.
Don't take my word for it - Here's the man of the moment, Pete Cashmore of Mashable at SXSW. Just sold to CNN for 200m usd http://streamabout.blogspot.com/2012/03/youtube-mashable-death-of-tv-and-henry.html
and co-incidentally just before a time in his life when his voice was changing from Scottish Aberdeen to downtown LA.
With increased product design (bigger screens), it will be the place where you will engage with all content and Social Media. Tablets will grow too of course, but mobile offers greater flexibility and closeness to consumers.
Brands need to get more engaged on mobile media platforms and think about it differently rather than an old-fashioned device delivering SMS text messaging.
It's rich media allowing you to create programming (perhaps a show broadcast daily on mobiles only), live streaming of events as they happen and great looking applications that consumers will want to keep and use.
Imagine that. Your brand on a mobile phone..... for life. As Coke have done, Nike have done with their Apps and lots of others, but few Irish brands.
Engagement? Of the very best kind.
Mobile has a real future but in lots of ways it's here already.
Time to start thinking differently.
If we applied ourselves with as much vigour to this media as we do in the traditional space, we will reap better benefits.
Mobile is one great space.
Don't miss it.