Thursday, 3 May 2012
Video on Demand, Live Streaming and the end of the world.
So lo and behold, courtesy of Mashable, Amazon announces plans to stream one “promising new project” per month. Amazon will measure audience viewership and engagement with each pitched series to decide which series will go into full production. Amazon has been targeting new original programming for its web instant video channel since it launched in November, 2010. Children and comedy shows will add to the existing slate of show and movie genres".
So now Amazon have opened up opportunity for programme makers notably in children's shows and comedy. By the way you submit your ideas http://studios.amazon.com/getting-started/series .
“Amazon Studios wants to discover great talent and produce programming that audiences will love,” Roy Price, director of Amazon Studios. “In the course of developing movies, we’ve heard a lot of interest from content creators who want to develop original series in the comedy and children’s genres. We are excited to bring writers, animators and directors this new opportunity to develop original series.” Already 15 shows are in production.
So if you can't buy or get VOD content, you make it.
And more and more, brands are sponsoring almost like the old "live" TV and Radio programmes of old. When I lived in Canada, I remember a natural history programme 'Wild Kingdom' being huge and brought to viewers by Mutual of Omaha Insurance Company which went huge in turn.
You are now seeing the early stages of new broadcasting.
It's bad news for publishers, bad news for traditional TV broadcasters but good news for content makers. A massive opportunity in fact, if you'll excuse the mention, for Irish production talent of which there's lots.
This is a ground breaking moment with web based companies making their own unique programmes. It's small, it's a start but it's going to change entertainment forever. It's going to change TV. AND IT'S GOING TO THEREFORE, CHANGE ADVERTISING.
It's changing the world.
Labels: video on demand