Superbowl airtime on CBS is nearly sold out.
At 5 million usd for 30 seconds, that's a bonanza for CBS.
And it shows just how important the Superbowl is in American Psyche.
Nevermind the audience numbers, the brand association is extremely positive allowing the kudos of being part of the party. Of course too, it allows a whole creative opportunity online to get engagement for the "best Superbowl Ad" and commentary.
But it's not cheap....
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