HBO are in talks for broadcasting over a web service like Apple TV and Google as an 'a la carte' version - in other words, pay-per-view.
HBO Go is already on Apple TV but only for subscribers only - so this pay-per-view version makes total sense and something we blogged about before. In fact in April 2014, where we suggested (!) that the only way to go for cable TV was "to introduce pay-per-view to supplement subs".
You can search the blog top left of this page or copy here;
http://streamabout.blogspot.ie/2014/04/pay-tv-is-going-to-be-in-decline.html
This will push HBO to compete with Netflix given they have 'True Detective', 'Game of Thrones' and many other quality series.
A huge amount of online viewers watch 'on demand' rather than on subscription and this will capture those. This is also now a fundamental issue for 'Sky' this side of the water and they need to take notice.
But online broadcasting, online TV, is taking a further twist. Better content online will continue to drive viewers away from traditional TV Stations. Their days are numbered.
(And thanks to Adforce's Kevin Foley for pointing it out. Always on the ball.)
Updated March 9th - HBO Announce Apple as their streaming partner so the service will be available on all Apple devices.
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