I was asked for a book that explains Advertising.
Real Advertising - the way it used to be and not the way it is now.
When ideas ruled and when Ad Agencies were more concerned about their work, than their share price.
1970 but it's known as the book than genuinely inspired 'Madmen'. He was 34 when he wrote it and the title comes from a slogan for Japanese brand 'Panasonic' (read it and you'll know why).
His view on the 'Madmen' TV series? "we were wilder, we drank more".
Believe it.
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