Google to launch new Music streaming service. This giant is awakening.

Google really seem to have their heads up especially with the oncoming onslaught of glasses and their move into retail. It's almost like there's a new energy a Google, a new momentum?

According to the front page of this weekend's Financial Times, they're about to launch a music streaming service and The FT know because of the discussions taking place with big music labels. It will therefore compete with Deezer and Spotify.

Although there's an irony here because music labels didn't like google as they saw Search engines facilitating, music piracy.

Advertising accounts for about 95% of google's revenue so these type of services (and glasses) changes their revenue model to being based more on consumer income. No bad thing. 

Music streaming normally allows two price options - free, but be subject to advertising or, pay, and get premium music, ad-free service. With download you get to keep the tract and this "streaming" market is worth over 1.5 billion usd a year....at the moment.

Commercial music download concepts (like Apple's itunes) is different to streaming and Google already launched a US music download store in late 2011. They also have YouTube plans for subscription music services and others (such as travel, price comparisons and so on). 

Google can easily bring these services to the Nexus tablets and their Android phones (as Apple do with Itunes on iPhone). By scrutinising consumer habits and downloads, Advertising Agencies might be well prepared to get involved with this. It could be a valuable database.

But this will give Google another string to its bow. It seems a sleeping giant is awakening....and when it does, we will feel the roar.