The next big Social Media network is likely to be about video sharing.
Story sharing, posts sharing, pic sharing is all done and what's needed now is the ability for people to share video. Personal video but also video that they think you'll be interested in seeing. Not a Google 'hangout' but rather a place where you can post video you think people will be interested in seeing it - sharing a sports video for example or a news clip.
Sports is a key driver of video on demand (vod) and of video sharing. During the week, ESPN, the sports broadcaster, have integrated instant video replay content which they will deliver to sports fans via Twitter.
Clearly Twitter's strength is mobile and this new sports package will allow people to see the action in replay, as they move about. They're starting with College Football - clearly getting to the younger sports and twitter savvy audiences.
Users will also get alerts to their phone when some key action takes place so that can instantly go on and have a look. And yes, the clip will have a pre-roll Ad, largely initially for Ford Fusion.
It's video sharing in a real smart way - it's Social media video sharing. Spreecast seems to be the first attempt at this but I think, a poor attempt.
It also gives brands like ESPN a real useful footprint and presence on Twitter.
But you're going to see more of this - Social Video sharing.
It has to be the next wave.
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