'Fresh Dish' launch in the US today with 500k usd in seed capital as another food delivery business. But this one isn't about ready-to-eat-meals but rather ready-to-cook ones. Clever or what?
They can be prepared easily and quickly (under 30 minutes) and directed at those who haven't got time to cook for their family and yet want a real, healthy alternative to Pizza and Chinese. It also skips frozen food too because you get a good, wholesome healthy meal delivered to your door at lower cost than the traditional take-away. Meal for two about 24 usd, meal for a family about 32 usd. Delivery is free. And it brings you back to the dinner table. How bad?
Basically it's ingredients that are being delivered based on recipes prepared to top chefs, without the fuss so you feel you're "doing your bit". Nothing is frozen and everything is pre-prepared so vegetables arrive washed/diced for example. Fresh Dish have also spent time on getting their packaging right, keeping everything fresh for up to 50 hours.
It also saves you the trip to the Supermarket and the whole notion of meal planning. And they're encouraging you to show your dishes on Social - Facebook, Instagram and tweeting how you got on.
An App also shows video as to how to put things together.
Seems to me to be a pretty good alternative to the traditional take-away and a healthy idea at that. Ordering online is the perfect solution and an App just adds to the concept.
Another start-up that's taking business from Supermarket retail.
Why didn't they think of this?
Maybe they're just a little too comfortable.
Like an awful lot of big players, they're not getting digital.
And we know what happens then, don't we.
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