Thursday 12 July 2012

Aegis/Carat/Vizeum/Posterscope sells to Dentsu today for 5 Billion usd in cash. Just in.


Just in - literally - Dentsu have agreed to buy Media house Aegis for about 5 billion us dollars, outright (it's in cash). A big valuation on Aegis.

Dentsu (market cap of circa 8 billion usd) is the Japanese Ad giant (founded in 1901) and is the Japanese Ad icon with clients like Sony + Toyota. However, it has always struggled to achieve international stardom and ranked about 5th in size globally.

Aegis (ranked about 8th globally) is known as Carat, Vizeum and Posterscope amongst other brands and started its Irish presence by buying out 'All Ireland Media'. The irish business is headed up by Liam McDonnell and current IAPI President who was one of the All Ireland Media (AIM) shareholders at the time. It's quoted on The London stock exchange and originally had its roots in WCRS Ad Agency.

The single largest shareholder is Vincent Bollore notably an owner of international group Havas.

The acquisition will probably still leave the group in the top 5 still, behind Omnicom, Publicis and Interpublic.

The Sake will be flowing.

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