Wednesday, 7 March 2012
Pinterest Pinteresting
Apart from the fact that this was by Stanley Kubrick in 1948 "Student at Columbia University" it's from the Pinterest.com/streamabout board.
Say anything to you? Like that I'm trying to impress you that I know who Stanley Kubrick is, but it's also beautiful.
The point is that it's not an Ad, it's a "get to know me" pic. In other words Pinterest is a social media platform that's different.
Started in mid 2011 it now has 12 million users a month (from 'Comscore'). Not bad when we all thought the world didn't need more social media.
It began as housewives pinning ideas for interiors and fabric pics they liked and didn't like.
I know, I have one at home.
Then artists started selling their work.
Look at fashion guru Kate Spade pins. Or as fellow Streamabout fan Sarah calls a "window on her soul" and it's a simple, here's me, here's who I am. It's not her shop.It's her.
Pictures tell a thousand stories about people - what they like and you might relate to that - so you get to know the person you're doing business with. Better than a simple Google search (how 1970's is that?) Much better. Cool and creative ideas foster interaction.
Females account for 68% of users and 85% of activity again according to Comscore and The Beeb posting arts, fashion and recipes. But that'll change because it's addictive. Trust me.
Corporates are starting to get there too now.
Fashion blogger Christine Martinez the 4th most followed pinterest user in the world with nearly 1m followers is posting on the fashion label 'Calypso' board, live a photoshoot.
Zuckerberg on Tuesday gave his seal of approval to 'Friendsheet' on Facebook, not a copy of pinterest I'm sure but very, emm, how do you say, "similar"?
Lady Gagas site "Little Monsters" latches onto design elements of pinterest. Of course there's the newly launched sites "Pinspire", "Stylepin"......
So get pinning so people can get to know the real you.
pinterest.com/streamabout.
(Editor - the real you? put up a picture of a donkey then)
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