Monday, 29 August 2016

Facebook Video Ads. Going Sound on?

Facebook are testing video ads with sound on autoplay.

It looks like at this stage, it will be a settings option - do you want sound on or off on your videos? Rather than the current 'mute' by default.

It's being driven by Advertiser needs and currently, a number sub-title (caption) their videos which is not, eh, great. Really.

It's also a reaction to Snapchat video ads with sound on.

Good news.