Tuesday, 14 June 2016
Mobile Digital Video +30% Growth says Business Insider.
A new Business Insider report is showing that Video on mobile is exploding.
They estimate over the next 5 years video ads will grow +30% yoy estimating revenues of 13 Billion usd in 2020 (3.5 Billion 2015).
It will therefore be the fastest growing digital segment.
79% of marketers polled by Reuters, have already said that they plan to invest more in video. IAB reports massive increases in video viewing to 63 million a month too.
Social Media (YouTube, Snapchat, Twitter, Facebook particularly) have been key in getting videos out to an audience and these will grow. Video is ideal for Social. Native Ads too, featuring video with traditional publishers will also push things along.
So you need Video to get onboard.