Wednesday, 16 September 2015
YouTube has a problem....with Video (!)
YouTube have a problem....with Video.
Although they've always said they don't want to be a 'programmer' in the Netflix vein, their problem is that they've lots of content but it's hard to find and possibly not as "entertaining".
Lots of video about rather mundane things but.... you need to know what you're looking for. 300 hours of video uploaded every minute (!) and there's over a billion videos on the platform all lacking categorisation.
It doesn't have a 'series' to push like 'Narcos' or 'House of Cards'.
Their Channel strategy was in itself, an attempt to collate videos in one place, to be easy to find. But it's been slow.
Added to that, video competition from the likes of Twitter, Facebook, Vimeo, Snapchat has in some ways, diminished the YouTube effect.
But because video is hard to find, advertisers are having a job spending money too.
So YouTube is re-organising. Developing Apps to highlight popular sections (like gaming), 360 degree video and a subscription 'Ad free' service which is probably an attempt to deal with Ad Blocking software too.
They realise that they need to be better programmers as it turns out. They are planning some bespoke content and possibly re-broadcasting TV content with what seems, an emphasis on kids content.
Interesting that the king of video now has a problem with it.....