Thursday, 20 August 2015
Video Ads UK Report.. They're marching on as the dominant Ad medium. 18% higher click-thrus too.
Video is becoming the dominant Ad display notably for mobiles.
According to a new Business Insider Report, US digital Video Advertising revenue will top 5 Billion usd this year. That's growth of +22% every year for the last 5.
It's replacing desktop static Advertising Display (currently 26%) forecasted to 40% by 2020.
Video Ads produced higher click-thru rates (CTR) than normal display ads. 18% higher.
Facebook, Instagram, Twitter have joined most media in offering new video display opportunities.
And viewability issues are being replaced by guaranteed video views.
So Video Ads march on.
You need to be involved in space with your campaign.
And yes, we create them and yes, we place them.