And this Ladies and Gentlemen, is about as stunning as you get.
Apple IMusic simply has just turned the music business on its head to the benefit of listeners.
It is superb.
Does it allow you to listen to any Album? Yes it does
Can you add to that to your music collection (my music) as if you own it? You can, unlimited
Can you buy the Album directly through Itunes? Yep although we're not sure why you would
Can you "follow" artists as in a Social Media way? Sure
Can you form playlists or listen to curated playlists by artists? Indeed, like the one Joni Mitchell just made
Is it easy and beautiful to navigate? It is, although like a new Fax machine, takes a day to get around it
Is there anything wrong with it? Not a bit
All for under 10 euro a month with a free 3 month trial which presumably, is designed to attract in those Spotify or Pandora users whom, quite frankly, it's hard to see why they'd move back.
If you have an Apple product it's there by now and you should simply sign up.
That's objective recommendation too, because we have nothing to do with Apple but just thought it was something very cool.
What it will do is of course, lose revenue to Apple (and the artists) from downloads and replace that revenue with streaming subscriptions. Which probably, will mean less for everyone in the business.
Although, the user benefits with every possible Album for a low cost.
On the other hand, it also democratises music, allowing you access to free new Albums that you'd never had bought you thought, but can now listen to and might stream. So it's great for new bands.
But it's a Wow. Really. Did you get that? A total, complete WOW.