Thursday, 20 March 2014

Walmart have a viral video that brings a voice to Special Needs. Good.

You may or may not, like Walmart.

But you'll find it hard not to like them when you see this online video. Because it's storytelling - the best way to use digital video - and because it's real. Nobody is trying to sell you anything here except to feel good.

About jobs. About American products. About Walmart.

People might say that it's using people with Special Needs to promote Walmart. Exploiting them. 

We have Special Needs in our family and I can assure you it's the opposite - people want their voices heard and for so, so long we refused to use them in Advertising. Now we can and now they can be heard with online digital video.

Good on you Walmart.
And with 1.3 million views already, you're going viral which you could never do on TV.


Tuesday, 18 March 2014

Telsa. Great looking car, great looking online video. For 1,500 Dollars. Online video is inexpensive with high production values.

Telsa, the new electric car that's creating a stir by founder Elon Musk, have a new video Ad online. For 1,500 dollars. Here it is (sorry you have to copy the link)....

Produced by college graduates and titled 'Modern Spaceship', the college kids have gone on to create a video unit called, 'Everdream Pictures'. I predict their prices will increase though...

Already with 14 staffers, the 25 year olds see a future in online video. 

Pretty good looking electric car if you ask me and pretty good looking digital video. The after affects are very 'Star Wars' and no harm in that, but it does show what can be achieved online albeit if 1,500 dollars is understating it a bit.

But online video is inexpensive. 

And it's not a million miles away price-wise, from can be done. As well as reaching that bigger and bigger online viewer who's not watching TV without the big TV budgets.

All it needs is a good idea.